Now, pay more for Amul milk


Now, pay more for Amul milk

Those who drink Amul milk now be ready to pay more as the milk sold under the Amul brand will become costlier by Rs 2 per litre from July 1.

The Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets and sells different categories of milk and other products under the Amul brand, said that it has raised milk prices by Rs 2 per litre across India.

“It is worthwhile to note that in the last 1.5 years Amul has not made any price revision in its fresh milk category. Since then, due to a rise in costs of energy, packaging, logistics, the overall cost of operation has increased,” GCMMF said.

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“Considering the rise in input costs, our member unions have also increased farmers’ price in the range of Rs 45 to Rs 50 per kg which is more than 6 per cent over the previous year. Amul as a policy passes on almost 80 paise of every rupee paid by consumers for milk and milk products to the milk producers. The price revision shall help in sustaining remunerative milk prices to our milk producers and to encourage them for higher milk production,” it said.

Now, Amul Gold will be available for Rs 29 for 500 ml, Amul Tara Rs 23 per 500 ml and Amul Shakti at Rs 26 per 500 ml. The Rs 2 per litre hike translates to a 4 per cent increase in MRP, said GCMMF, adding that it is much lower than the average food inflation.